Selling a Home in the SF Bay Area

Deciding to put your home up for sale is a major financial decision, especially if you’re planning to downsize, trade up or relocate out of the area. I’ve called the Bay Area home for more than two decades and I’ve helped hundreds of homeowners like yourself successfully navigate through the sales process. So, if you’re looking to sell your home, I’d be honored to help you.

Achieving Your Goals

There are many reasons for selling a home. Before putting the “for sale” sign in your front yard, we’ll discuss your home, the type of buyers most attracted to its features, and any other goals related to:

  • Trading Up — if you need more bedrooms or want to change communities. Sometimes remodeling and expanding a home’s footprint isn’t a feasible or practical option.
  • Downsizing — when you want a smaller home or yard to manage. Many clients find that consolidating into a smaller space opens up new lifestyle possibilities like travel.
  • Relocating — when you’re moving out of the area. As a relocation specialist I understand the logistics of coordinating a move.

The Selling Process

With websites like Zillow and Trulia, 92% of your potential buyers will research neighborhoods and home information. We’ll take advantage of this trend by:

  • Competitive Marketing Analysis (CMA) — to review current real estate market conditions including recent home sales, current properties on and off the MLS (Multiple Listing Service), and how your home compares.
  • Selling Strategies — the SF Bay Area housing market can be unpredictable. We’ll discuss how to best prepare your home, price your home, list your home as a exclusive listing or market via the MLS, and manage the process of purchasing your next home.
  • Accepting Offers — there’s an art and science to reviewing real estate offers. You’ll tap into my years of negotiation experience, professional working relationships with fellow Realtors, and knowledge of the Bay Area’s market nuances.

My Selling Advice

Every home has unique features to highlight. When you work with me, you will receive thorough and honest feedback on how to best sell your home. Together we’ll create a selling strategy to achieve your financial goal.

Strategic Pricing

My first piece of selling advice is about pricing. According to the National Association of Realtors, the majority of home buyers begin their search online. The most popular online tools are Zillow, Redfin and Trulia where you can enter a price range and set up notification alerts. I’ve found that buyers tend to think of their purchasing budget in round numbers. We’ll strategize on how best to price your home to maximize exposure through a customized marketing plan. Our goal is to get the most attention from qualified buyers.

Professional Staging & Photography

Once the home is readied for sale, it’s time for professional staging and photography. This is my second tip for selling a home as both are critical for selling success. Buyers are trying to imagine what it would be like to live in your home. Often a buyer’s reaction is immediate and emotionally based. Professional staging fills that emotional need. Since staging furniture tends to be smaller in scale it enhances room size. Decorating touches also accentuate design features and details. Staging can make the difference between a potential buyer spending time and imagining their new life in the home versus immediately leaving for the next listing.

Additionally, professional photography showcases your home to its best advantage for online search tools and via the MLS. You want buyers to linger over your photographs and saving your home to their wish list rather than moving onto the next search result.

Days On Market

When your home is competitively and strategically priced, you will quickly gain the attention of prospective buyers. Tip number three is all about minimizing the number of days on the market — defined as the number of days before you accept an offer by signing a contract. If a home has not sold after a period of time, a psychological shift occurs. Buyers may perceive the home is overpriced or there is something wrong with it. As a seller, you may feel pressure to reduce the asking price. As you can see, it all goes back to my first selling tip: strategic pricing.